North East Lincolnshire Council has wrapped its new fleet of 10 recycling vehicles with epic scenes that celebrate the borough’s beaches, parks and green spaces.
The fleet of 26-tonne Dennis Eagle Elite 6 with electric bin lifts are part of a campaign to encourage people to look after the environment on their doorstep. The messages state: ‘LOVE’, ‘Let’s take care of it’ and: ‘Put litter in a bin or take it home’ on the vehicles.
Unique designs
Each vehicle is unique and features a different ‘postcard’ image on each side. There are twenty spectacular images in total featuring local attractions and locations, including Cleethorpes Beach, Weelsby Woods and People’s Park, as well as lesser-known places across the borough where people enjoy nature. Residents were invited to suggest locations near where they live during a council appeal held in September.
Name an RCV
The council also invited people to name the new vehicles, which are being rolled out on the recycling rounds before Christmas, and the local authority will reveal the chosen names soon.
Promoting Lincolnshire
Creative Vehicle Wrapping (CVW) worked with graphic designers at North-East Lincolnshire Council to create the campaign artwork. Photography agency Double Red provided the images. The body of each vehicle has been fully wrapped, and each side features a different image of parks, attractions and locations across Lincolnshire.
Cllr Stewart Swinburn, Portfolio Holder for Environment and Transport at North East Lincolnshire Council, said: ‘From the Fitties Beach to the River Freshney, and the Lincolnshire Wolds to Weelsby Woods, our new campaign aims to emphasise what a thriving, lush environment we are lucky to have in North East Lincolnshire.
‘The ten new vehicles are like a rolling gallery with giant postcards from different parts of the borough. The image quality is excellent, thanks to the CVW team, which did a fantastic job with the vinyl wrapping.
‘It’s more important than ever that we look after our local environment. The new campaign reminds us that there is one simple way we can all do our bit, and that is to put litter in a bin or take it home.’
Social value
The wraps were included as part of the social value element of Dennis Eagle’s contract to supply the vehicles, which replace ten old vehicles purchased by the council in 2011. The council’s waste and recycling fleet comprises 29 trucks used for domestic waste, recycling, garden waste, and food waste.
In-debt knowledge of refuse vehicles
Jonathan Thomas, Director, Creative Vehicle Wrapping, commented: ‘We enjoyed working on this campaign with North East Lincolnshire Council. Our team’s expertise in vinyl wrapping and in-depth knowledge of refuse vehicles was crucial in ensuring the images were reproduced and applied to the highest possible standards. The results speak for themselves, and the fleet looks fantastic.
‘This is a first for us, where each vehicle has a completely different design, and we hope it will change the way people view refuse trucks. Using them as slow-moving billboards is an innovative and effective way to communicate with local people.’
