Fiveways Group joins fight against Alzheimer’s with £60K donation

Waste collection vehicle hire specialist Fiveways Group has announced that it will donate all the revenue generated from hiring the company’s brand-new Dennis vehicle to the Alzheimer’s Society.

Fiveways expects that hiring the Dennis 6×2 narrow rear steer vehicle, fitted with Terberg Omnidel bin lifts, will raise over £60,000 for Alzheimer’s Society over the year. This vital funding will be used to help those living with dementia and support ground-breaking research.

Patented LED advertising screens

The vehicle is fitted with Fiveways’ patented LED digital advertising screens. This creative and mobile advertising space can be used by local authorities and other customers to promote initiatives and services or generate additional revenue from the sale of screen time.

 Fiveways’ Head of Development, Emma Cheesman, said: ‘Someone in the UK is diagnosed with dementia every three minutes. This donation will enable Alzheimer’s Society to provide additional help to the 900,000 people living with dementia and support further research that is currently drastically underfunded.

‘We also hope the visually striking vehicle, which was kindly wrapped free of charge by EPIC Media Group, will increase awareness of the Society and its fantastic work. We chose this charity above many other worthy causes as several of our employees have family members or friends recently diagnosed with dementia – it’s a cause close to home.’

See the truck at RTX

Local authorities and other customers interested in hiring the vehicle and supporting Alzheimer’s Society can see the Fiveways vehicle at the Road Transport Expo, NAEC Stoneleigh Warwickshire, from 30th June – 2nd July 2022.

Alex Hyde-Smith, Director of Fundraising at the Alzheimer’s Society, said: ‘By 2025, one million people in the UK will be living with dementia and many millions more carers, partners, families and friends will be affected. We are immensely grateful to be chosen as Fiveways’ charity of the year so we can continue to provide help and hope to those affected by dementia, both now and in the future.’