Fiveways Municipal Vehicle Hire will celebrate the launch of its new and improved Mobile Outdoor Digital Screens (MODS) by driving a MODS-adorned RCV past some of London’s most famous landmarks on Saturday, September 7.
MODS are made from 100% recyclable aluminium. These dynamic LED digital advertising screens are mounted onto the side of refuse vehicles to offer the UK’s authorities and private sector companies an effective and sustainable way to communicate critical messages.
The truck will drive past Big Ben, Tower Bridge, and other famous sites landmarks before parking outside Greenwich Park from 2 pm until 4 pm. During this time, passers-by will be encouraged to participate in the Fiveways competition to win one of two Apple iPhone 16s (due to release this September).
The tour will also celebrate Fiveways‘s shortlisting for Logistics UK’s Awards 2024 for the Most Innovative Product of the Year Award.
Emma Cheesman, Fiveways’ Head of Development, said: ‘Fiveways is very excited to launch our new-and-improved Mobile Outdoor Digital Screens. We are thrilled to be shortlisted for this prestigious award. To celebrate, we’re hosting a competition whereby people visiting our truck in Greenwich on September 7 can scan the QR code displayed on the side of the vehicle and then answer a few questions. Two entrants will then be picked out of a hat to become the lucky owners of the latest iPhone.’
From brightening up the streets with some festive cheer by advertising the local Christmas panto to publicising changes to local waste collections, Fiveways’ MODS can convey—in real time—whatever message you choose. The original screens are used by numerous private sector companies and local authorities across the UK, who use the MODS software to upload images and videos quickly.
The MODS, consisting of a 75-panel cabinet, can be purchased as a capital cost or rented. Selling advertising space on the screens can generate extra revenue. It can also help customers achieve net zero by reducing their expenditure on – and waste created by disposable advertising, such as flyers, posters, stickers, and removable graphics boards.
At the end of its eight-year life expectancy, MODS can be sent off for recycling through an authorised Waste from Electrical and Electronic Equipment (WEEE) centre, where the aluminium cabinet can begin the next chapter in its recycling journey.
